As part of an individual class exploration into brand transformation, this project reimagines LEGO as a luxury home-decor brand. Through research, concept development, and visual refinement, I repositioned LEGO’s modular system as a medium for elevated interior expression grounded in craft, materiality, and personal identity.

By translating familiar brick forms into refined objects and premium finishes, the project reflects a growing intersection between design, lifestyle, and individuality. It encourages users to shape their environments with intention, creativity, and unmistakable character.